If you are new to online marketing then you must be aware of the importance of selecting the right marketing method for small business. The first thing to remember about marketing is that it is an art and there is no exact science. There are so many factors involved in online marketing that it is always difficult to determine the most effective.
The only way to increase the number of leads to your business is to concentrate on the most effective marketing methods. In this article we will discuss the top three marketing methods for business owners that have produced great results for others. The three marketing techniques mentioned are Pay Per Click advertising, email marketing and direct mail advertising. Let’s take a look at each of these marketing methods.
Pay Per Click advertising is probably one of the oldest and still the most popular method to use for advertising your business. It works by placing ads on search engines and sites that are frequented by your target market. With this type of marketing method, you will receive a certain percentage of the money that the customer spends on the product or service being advertised. In general, you will receive a portion of the total amount spent per click depending on the popularity of the search on which your ad was placed. With this type of marketing you should also make sure that your advertisement is relevant to the website being advertised. You can also do this manually or you can utilize some of the tools available for internet marketing to ensure that your advertisement will appear within the right niche.
Email marketing is one of the fastest ways to market your web site. All you have to do is send your customers an email newsletter containing information on new products, special deals and special discounts. When your customer subscribes to your mailing list they will automatically receive information about your products. If they don’t want to receive any more email from you they can unsubscribe. This is another great marketing technique that works well for most people. If you have a blog or a social networking website, you can also use email marketing to increase your online presence. Most people prefer to receive e-newsletters instead of regular mail because of its more personal approach.
Borrowed from the form of advertising called Pay-Per-Click Marketing, Search Engine Optimized Marketing is also another good method to market your business. Search Engine Optimized marketing requires that your advertisement appear within a searchable listing of the Internet. You must get the listing approved by search engines before your advertisement will show up. The more links you have to your advertisement the more likely it will show up in searches. The higher in ranking your listing the better the search engine will be.
These are the three most popular methods used by online marketing experts for most businesses. You must be very careful when selecting the method of advertising to use for your business because each one has its own advantages and disadvantages.